NY Graphic Design Non-Profits | Graphic Design Cultural Arts Institutions

Newsletters keep your clients informed on the latest information, offers, special events and more. An effective newsletter draws your audience in and engages them. It also establishes and maintains a personalized connection with your clientele. Ask yourself: Is your newsletter accomplishing all of this? Are your readers getting the most from the information you put out there? If not, it’s time to re-address your newsletter. The same concept applies to all of your other marketing! Are your sales being positively impacted? Reach your clients and effectively deliver your message via beautifully designed whitepapers, ebooks, brochures, postcards and more. I’ll design materials that are eye-catching and targeted to your demographic. You’ll have professional looking collateral that properly represents and brands your company. Materials will print crisply and/or be easily downloadable direct from your website; it’s up to...
Direct mail has value. Especially with the older donor base, they still prefer mail. I work with organizations that do five acquisition mailings a year with a minimum mailing of 125,000 pieces, medium size organizations that do them twice a year with 50,000 pieces and then small organizations that send four times a year with 10,000 pieces. These are just for acquisitions. Then there are the fulfillment and appeal packages too. Should direct mail be part of your strategy? Let’s connect and we’ll explore. Recent work: The Metropolitan Opera, The Jewish Federations of North America, Trinity Lutheran Church and...
When you are working with a designer, you need to know two things—can they work on a deadline and can they produce a high quality product within that timeframe? I take it a step further, I’ll help you figure out a deadline based off the upcoming event, discuss the most efficient sizes for your print collateral to keep costs down, and do it while maintaining a sense of...
Websites should be one of the hardest working pieces in your marketing mix. Add the challenge of technology changing at breakneck speed, and the life cycle for your website is about that of a car lease, 2-4 years. This doesn’t necessarily mean you need a complete redesign, but you need to be paying attention. Sites need to be user-friendly, have smart calls to action, speak to the target audience (which in many cases is both prospects and current donors), and maintain branding. Oh, and you need to be regularly adding content to it once it’s revised. This requires more than one person. I’ll pull together a team to help all the pieces come together whether it’s a complete overhaul or just needs refreshing. Let’s connect to discuss the possibilities. Some samples: TrinityLI.org, TrinityHicksville.org, Emanuel Lutheran School, Grace Lutheran Church, Lutheran Counseling...

Jeanine is unflappable and never disappoints – I know I can always count on her professionalism and design sense. She is a true gem!
–Judith Helf, Director of Development, The Metropolitan Opera

Recent Work

What I Do

Need a Partner in Your Marketing Plan? From annual reports and appeal packages to collateral materials for your gala event, I can help to make it all happen. I will work directly with you to produce beautiful pieces that resonate with your audience. Designing content for the multiple channels, you’re...

Websites should be one of the hardest working pieces in your marketing mix. Add the challenge of technology changing at break neck speed and the life cycle for your website is about that of a car lease, 2-4 years. This doesn’t necessarily mean you need a complete redesign, but you need to...

How I Help

Need to strike a chord with your audience?

Whether you need a direct mail package or collateral materials for a gala event, I produce effective and attention-grabbing designs that will strike a chord with your audience. I deliver personalized service for every job – nothing is done with a “cookie cutter” – so your project will get my undivided attention. You’ll find that I can complete your project quickly and at a lower cost than large agencies and in-house graphics departments. If you want a designer with fanatical attention to detail, who is easy to work and collaborate with, contact me today. There’s no cost or obligation, of course. I’m even WBE certified from NYS.

Recent Blog Posts

March 9, 2017 |

Is your site HTTPS secure?

Over the past couple of years, Google started ranking “HTTPS” sites higher than regular “HTTP” sites in non-branded searches. Then in September, Google announced: “Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark ALL HTTP sites as non-secure.” What does this mean for you and your organization? It means the time is now to add “HTTPS” to your list of items to get done sooner than later. If someone searches for your organization by name it will still come out on top but if they search for non-branded keywords you will lose ranking on the top pages because you are not compliant....

October 3, 2016 |

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color blind boss, I had been mindful of color blindness and making sure there is enough variation in color and tones and to steer clear of green and red together. But other elements such as how a screen reader moves through the page of email content was really interesting. Here are some of the stats: “285 million people worldwide are considered to be visually impaired, with 19 million people in the US (or, 8.8% of the population over the...